There are a litany of common phrases that are found on lots of packaging and in marketing materials. The problem is, that most of them aren't true. This is a collection of phrases I've come across that just aren't true and why you should be skeptical of them.
- "Sustainably sourced" - sustainable doesn't mean it's not harmful to the environment
- "Web scale" - ambiguous and lacks clear definition
- "We care" - when said by a corperation of any kind
- "Clean" prefixing any fossil fuel (e.g., "clean coal") - science doesn't support that any fossil fuels can somehow be carbon neutral
- "We practise agile" - most businesses practise fast waterfall
- "No hidden fees" - usually has caveats around when the business will honor this
- "Lifetime guarantee" - this guarantee is not a binding legal statement that can be easily reversed
- "Detox" - there is no scientific evidence to support getting rid of "toxins" in the body.
- "World-class" - subjective term
- "100% natural" - hydrocloric acid is natural but not something I'd want to consume.